Surgical Leadership Team

Jeffrey Leonard

Chief Financial Officer

Jeff originally started his career in the investment/banking business, but has now been the CFO for Pacific Medical, Inc. for more than 25 years.  After taking on a multitude of responsibilities over the years, Jeff now focuses on the field management team, relative to Pacific Medical’s proprietary OrthoLife platform, as well as our financial, operational, and IT teams/initiatives internally.

OrthoLife.  Jeff works with our field based management teams primarily from a business development and compensation perspective. Jeff is also keenly involved all new business development opportunities being considered.

Financial.  Jeff and Nuriam Anwary, Pacific Medical’s Financial Controller, manage a team of seven employees internally.  This includes A/P and A/R management, along with all tax planning/CPA interactions, and the management of our relationship with our banking/investment partners.

Operational.   Jeff and Nuriam have worked together for several years on revamping Pacific Medical’s internal organizational structure, and each employee’s role/understanding contained within said structure.  Nuriam and Jeff have continuously explored and implemented new technologies which bring both scale and reproducibility to our daily operations.  They have also revamped the reporting tools which are used by our internal and external management teams, and their respective employees, to ensure everyone has a clear understanding of both expectations, and their performance relative to said expectations.

IT. Jeff took on the management of Pacific Medical’s IT team back in 2012.  Since that time, Pacific Medical has developed an improved sense of team within the IT department and a clear understanding of Pacific Medical’s goals and vision.  This improved understanding has enabled the IT team to drive solutions which are employee friendly and synergistic with our corporate goals.  Additionally, Pacific Medical has continued to expand and develop “MedErp”, its proprietary software platform used to manage the OrthoLife book. MedErp coupled with our contractual relationships with Experian, Hybrent, Nuance, Empower, and DocuSign have provided Pacific Medical with the resources and tools necessary to transform its business practices from a fully manual system to one which is more automated and scalable.

During Jeff’s tenure Pacific Medical, a privately held and funded organization, has grown from a $2,500,000 revenue company with 50 employees in 2005, to a $125,000,000 revenue company with more than 600 employees.  With the exception of certain real estate obligations, Pacific Medical has developed and built this debt-free proprietary business with no outside investment.

Paul Wiese

VP, Sales, Marketing & Surgical

Paul has been in the orthopedic medical device business since 1988. He started as a sales representative at Linvatec, where he was named Salesman of the Year in his final year of employment. In 1994, Paul moved on to become Arthrex’s first Regional Sales Manager. Working from a base in Dallas, he was responsible for sales in approximately half of the U.S. At the time he was hired, Paul was the 33rd employee Arthrex had in the U.S. During his employment with Arthrex Corporate and his employment selling Arthrex products for Pacific Medical, Arthrex has grown from $30M to approximately $2B in sales.

Paul joined Pacific Medical in 1997 as Vice-President of Sales. At that time, Pacific Medical had fewer than 30 total employees. Pacific Medical was an Arthrex distributor with exclusive sales responsibilities and rights in Northern California and the seven Western and Pacific Northwest states.

In 2017, Pacific Medical transitioned from Arthrex products, to become a Stryker Sports distributor, taking on the new challenge of re-branding Stryker on the West Coast.

Since joining Pacific Medical, Paul has led a group of dedicated sales and support professionals, and together they have taken surgical sales from $3M to $125M annually. Pacific Medical now employs over 500 people in both surgical and rehabilitation products and services.

In addition to leading the sales team, Paul developed the Pacific Medical Residency & Fellowship Education Initiative with the University of Washington in 2004. Conducted at Pacific Medical headquarters, the effort has grown to include nine residency and fellowship programs, and is considered one of the country’s most prestigious programs of its kind. Since its inception, it has trained more than 250 residents and fellows.

One notable outcome from these partnerships, is that Madigan Army, Ft. Lewis, WA collaborated with Paul to publish a study on an arthroscopic knot Paul developed, called The Wiese Knot. The paper was published on ArthroscopyJournal.org.

Paul has a BS in Marketing and Management from Oklahoma State University.
He and his wife, DeeDee, have 3 children and 3 grandchildren.

Brent Santos

Director, Surgical Sales

Brent received his Bachelor of Science degree in Physiology and minors in Chemistry and Economics from California State University, Chico. Brent joined the Management team at Pacific Medical's highest grossing territory. Prior to Pacific Medical, Brent was named Salesman of the Year as a Territory Manager for an Exxon Bulk Oil Distribution Company.